About ME

Copy Writer. Content Strategist. Product Marketer.

My creative journey is an eventful one. My professional career began in journalism, where for a decade, my life included interviewing rock stars, putting the pressure on politicians, attending late night concerts, studying artists in their studio, and highlighting community members from big cities and small towns. My curiosity and ambition led me away from journalism to B2B marketing in 2019, and since then I’ve played vital roles in a few tech company’s creative marketing teams. I’ve dictated digital content strategy, optimized work for SEO, crafted case studies, led marketing campaigns, prepared positioning and messaging, and more.

Whether you’re a small start up looking to define your content marketing strategy and create cornerstone copy, a solidified, large enterprise who needs a copywriter to make the details stand out, or a mid-size org who’s seeking product marketer to drive your positioning, sales enablement material, and prospect and customer content forward, I’m here to help.

Let’s chat at isser09@gmail.com.